Digital Marketing Quick Tips

 Digital marketing is simply all the things you do through various online channels that help grow your business. That can mean a bunch of different things like:

• Attracting more visitors to your website
• Filling your pipeline with a steady flow of leads
• Generating more sales through better quality leads
• Driving repeat purchases from existing customers

All of these can be accomplished in many different ways, and the digital marketing strategy you choose will determine how successful you are.

Before starting any digital marketing you have to ask yourself, “What am I trying to accomplish?”

Want to attract more visitors to your website? You could:

• Use search engine optimization (SEO) to drive more free, organic traffic
• Set up a posting schedule on social media providing great content and get more people visiting your site
• Engage your existing customers with emails and get them visiting your site more often.

Looking for more leads? You could:

• Create valuable content and give it away for free in exchange for an email address
• Set up a sales funnel that offers a free quote in exchange for their phone number or contact information
• Launch a Google AdWords campaign with the goal of getting leads to schedule a call

Wants more sales? You could:

• Use SEO to rank your webpage above a competitor’s alternative offer
• Set up a re-marketing campaign that targets your website visitors who didn’t make a purchase
• Create an abandoned cart email that reminds users to complete their purchase

This all sounds simple but these are all difficult things to achieve. They take knowledge, skill and resources to accomplish and many businesses lack the time to properly execute a strategy.

Digital marketing is about generating growth, so you have to think which strategy is going to do that for your business.