What is content marketing?

Most of the time when you hear someone say they’re going to invest in content marketing, what they usually mean is they will start a blog and try to post regularly.

Although that can be part of your content marketing strategy, a blog itself is not content marketing.

In the past, content and advertising were completely separate. Content creators created consumable content for their audience and advertisers, well… advertised.

In today’s digital age, the content is the advertising. It’s the input for every campaign that’s woven into every digital marketing channel and strategy.

It’s a highly strategic skill that every digital marketer should hone, even if they don’t plan on specializing in content marketing.

Today, content is king, because consumers are no longer wooed by flashy ads and impressive designs. They want value and they want it upfront.

This is why content marketing is quickly becoming the new norm. By providing your audience a continuous flow of valuable content for free, you position your brand as an authority and set the foundation for future deals.

To put it bluntly, advertisers are looking for the quick buck (which is sometimes what a business needs) while content marketers focus on building brand and long-term success.

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