As on-site demos, roadshows, and conferences grinded to a halt in early 2020, marketing and sales departments lost the heavily relied upon personal interactions that built relationships and drove deals.In order to maintain proper communication and engagement with customers, digital is now the new norm.
Digital Marketing Transformed
Digital marketing must become a center of knowledge and learning for customers in order to replace in-person meetings. Requiring the re-allocation of budget and resources to execute a digital first strategy necessary to succeed in today’s environment.
A constant flow of valuable content is the best way to keep your audience and customers engaged. One key benefit to digital marketing is the low cost of participation for you audience. Therefore, if you don’t have an audience, it’s because you aren’t providing enough value.
Going Digital Across the Entire Customer Journey
Not only marketing, but a company’s entire digital presence must work to replace the personalized experience that has been lost. There will no doubt be gaps, but now more than ever companies must engage with their audience online through the entire customer lifecycle.
Being everywhere your buyers are means having a strong digital presence that effectively communicates your value proposition and makes it easy for customers to do business with you.
Examining different content delivery mechanisms, personalizing the content experience, mapping out the customer journey are all ways to improve your revenue generating activities in a digital first world.
The New Digital First Team
In order to properly pivot, businesses need a digital team to take center stage and develop a strategy for digital transformation. Not only marketing, but all revenue generating activities must see the transition to a digital first customer experience.
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