Understanding the funnel is important. If your website converts at 3%, it means that 97% of the people who visit your website aren’t buying.
On top of that, new users convert at half the rate of returning visitors. What this means is that you shouldn't expect people to convert the very first time they see your brand or visit your website. Unless your product is an impulse buy, it’s just not going to happen.
That’s why you need to understand the concept of the top and bottom of the funnel.
As you attract people to your brand, you’ll want to walk them through a journey/story. This story looks a little like this.
You need to capture attention, show value, then push for the conversion.
The goal at the top of the funnels (prospecting or cold traffic) is to get someone to engage, click, or make a micro commitment. Optimize these campaigns to share ratio, Cost Per Lead (CPL), CTR and CPC.
The bottom of the funnels (remarketing or hot traffic) aims to drive the conversion and ROI. Optimize these to the conversion and focus on CPA and ROAS.
Make sure to keep these best practices in mind while building out your funnel, or contact the experts at iRevOps 360!
The goal at the top of the funnels (prospecting or cold traffic) is to get someone to engage, click, or make a micro commitment. Optimize these campaigns to share ratio, Cost Per Lead (CPL), CTR and CPC.
The bottom of the funnels (remarketing or hot traffic) aims to drive the conversion and ROI. Optimize these to the conversion and focus on CPA and ROAS.
Make sure to keep these best practices in mind while building out your funnel, or contact the experts at iRevOps 360!
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